A lot of people have been asking me that why does any company need explainer video, why is this so much important, does animated explainer videos really increase a company sales?
Well, Hold on, in this blog you’ll get answers to all of your questions.
Let’s take a look at how a good explainer video looks like
Remember, your competitors are ahead of you because they are doing some things which you aren’t. You just need to figure out those things and do these better by yourself. By figuring out what are they doing to get ahead of you, you can use the similar strategies and win the race.
When a company decides to get an animated explainer video, the first fear in their mind comes up is that they think it will be costly and they might not have budget for it.
Check out the below video which was only made on $800. Isn’t that really great. Some companies may even make a similar type of video in more than $5000. That’s a huge difference.
Let’s not get to choosing company phase now.
First things first: you need to understand why your company/business needs an explainer video.
Here is the list of some popular industries which use an animated video to communicate with their customers in a simple and impressive way.
- Health Care
- Human Resources
- Manufacturing and Logistics
- Non Profits
- Product and Retail
- Professional Services
- Public Services
- Tech Industry
- Real Estate
If you company/business belongs to any of the above industry there’s a 90% chance your competitor is already using explainer video to stay one step ahead of you.
TOP 5 REASONS WHY EVERY BUSINESS NEEDS AN EXPLAINER VIDEO
- A Minute of video is worth a 1.8 million words.
- Users are 84% more likely to buy a product or service if the website has a video on it.
- The chance of a page one listing on Google increases by 53 times with a video.
- Emails with explainer videos increase click-through rates by 200% – 300%
- 80% of internet users recall watching a video on a website they visited in the last 30 days
Soure : Marketwired.com
Check out the below Infographic which we created to illustrate some top success stories of companies which used explainer video to boost their sales and conversions.
Explainer video styles with examples
2d Cartoon Animation
Cool characters and amazing visuals make your story and the message of your video enjoyable. These animations may be used in advertisements, films, television shows, computer games, or websites.
Infographic Animation convey information and statistics through a blend of words and images. They say an image is worth of a thousand words; a moving image has 25 pictures per second, you do the Maths
Drawings are born in front of viewers’ eyes! Whiteboard Animation is a process where a creative story and storyboard with pictures is drawn on a whiteboard by artists and is recorded.
Using 3D Animation, viewers can view a stylized simplified form of visuals that is more appealing. Images are more realistic with various ideas and complex concepts which can be easily showcased.
Cut Out Animation
Cutout animation is a form of stop-motion animation using flat characters, props and backgrounds cut from materials such as paper, card, stiff fabric or even photographs.
Motion Graphic Videos
Motion graphic is best used to deliver a complex message in a simple way. If you have a complex product or service the motion graphic style would be the best style to convince your audience.
4 Companies Which Set The Trend Of Explainer Video Marketing
Let’s go through a success story of companies in detail which used explainer video to help them in achieving their objectives
Here’s a company named new zips which used explainer video to let their prospects understand how their process works and how much value they provide to their prospects if they choose them
Here is some detailed info about this video:
YouTube Video Views: 11k views
Length: 131 Seconds
Video Style: 2D Cartoon Animation
Top 3 Reasons why this Explainer video is a success
- If you notice they don’t just jump on promoting their services in an explainer video. Instead they put this idea in to a viewer’s mind that there is a problem and the solution to that problem is choosing them. That’s call creative selling.
- The Video has an optimum length of 131 sec.
Pro Tip: When choosing video length of your explainer video for your real estate company or any other business that you belong to try to make it shorter as the shorter it will be the better your message gets delivered in the short amount of time and your customers will be more able to recall your message. But if you think that your video needs to deliver a message that cannot be delivered in less than 60 sec try to keep it around 120 sec.
3,) The video style in this animated video delivers their message in a perfect way. The animated explainer video style used in this video is 2d cartoon animation. It basically involves transitions in animation video with 2d characters.
When it comes to explainer video there a lot of styles you can choose from. Some of the most widely used explainer video styles are named below with their description
How Dropbox Increased Their Sales with Explainer Video
Dropbox A Single Explainer Video on Their Raised 10 Million Additional Customers & $48,000,000 Extra Revenue
Dropbox was founded in 2010, in the start they spend huge amount on Google adwords which resulted in no sales at all. Then they decided to grow from 0 to 100 million users with a magic trick. The magic trick was to educate the customers through an explainer video so they can instantly buy your product.
The video campaign had its affect, increasing conversions by 10%. Considering the fact that it was viewed about 750,000 times in a month, it converted nearly 1 million of the visitors into registered users yearly.
Crazy Egg Explainer Video Raised 64% Conversion & $21,000 Extra Revenue Per Month
Every marketer in the world knows who is Neil Patel (founder of Crazy Egg). Crazy Egg is a popular heat map tool which helps you “visualize where your visitors click”. Neil Patel decided to invest on animated explainer video to hike its company sales and generate leads. Neil Patel used a 158 second long explainer video which bring them 67% increase in conversions and $21,000 increase in sales every month.
Rypple Used Explainer Video To Increase Their Conversion By 20%
Rypple, a social performance management tool, wanted more people to sign up for their free trial. They decided to use an explainer video to check whether it would up their conversion or not, they arranged three landings pages and performed an A/B test:
- text and image
- live action testimonial video from Facebook
- explainer video
The landing page with the explainer video won big. The amazing explainer video with a visual explanation and great storytelling resulted in getting their conversions increased by 20%.
Now that you know some successful stories about companies which have used animated videos to boost their sales and conversion. Let’s discuss about how an explainer video is made.
Before you start your project you need to understand and be familiar with the phases in the explainer video creation. Usually there are 7 phases but some companies might be following 5 phases or maybe 4. It depends on the company.
Here at explainers hub we follow 7 phase process to give our customer an inside view of every phase from start till end and to make sure that customer is satisfied with the end result and there is no back and forth revisions.
The Complete Explainer Video Process We Follow at Explainers Hub
This is most important phase of the project. Before we start any work on your project. We like to listen and understand your ideas, objective the explainer video, your target market and we will throw our ideas as well and then brainstorm each and every detail of the project to maximize the outcome of explainer video. Once we have your approval on our ideas then we’ll start the next phase i.e. script writing.
In this phase we’ll assign a script writer from our pool of script writers on your project. Then we will write initial draft of script for you. Once we share it you then we’ll discuss it on call and record your feedback/approval. Once we have your approval on the script which will set the foundation of your video then we’ll jump on to the next phase.
In this phase we’ll draw rough sketches based on your script depicting a perfect story line making sure each and every scene of the video will complement the script. We’ll receive your feedback on the storyboard then make further changes to get your approval. Once we’ll get your approval then we’ll move on to the next phase i.e. illustrations.
Illustrations will be detailed board. We will add color on the rough sketches making sure the font, images and character complement the overall look and feel of the and video.
In this phase we’ll send you a list of our voiceover artist samples from which you let us know which artist we should pick to get voiceover recording done for the script. We’ll record the voiceover and send it you for approval. Furthermore in this phase you will choose sound effects and music from our library so we can incorporate in the animation phase
This phase include animation of illustrations and syncing it with the voiceover making sure each and every part of video is perfectly synchronized completing the whole video. And transition and animation effects are added in this explainer video. Animation will be send to you for approval. Once you approve the animation we’ll start rendering the video in your desired HD format.
This is the final phase and with the delivery of video in your desired HD format a smile will be guaranteed on your face.
Continuing with our journey now let’s find out the standard timeline of creating explainer video.
Takes 1-2 Days
Takes 3-4 Days
Takes 2-3 Days
Takes 4-5 Days
Takes 5-6 Days